Hello, I'm Sheryl Gao. Sense. Explore. Create.

I hold a Master's degree from Peking University, where I graduated in 2017 specialising in Interactive Media. My design philosophy is deeply rooted in personal discipline. Outside of the studio, I am a dedicated practitioner of yoga and jazz dance. For me, mastering a complex yoga pose and architecting a large-scale digital system require the same precision, core strength, and meticulous persistence. I bring this same level of control and flow to every product I deliver.

Over the past eight years — including three years at Baidu and my current five-year tenure at Weibo — I have specialised in bridging complex business logic with emotional user experiences for high-traffic platforms. My expertise lies in creating adaptive architectures and gamified interaction systems that scale to serve over 100 million daily active users.

I am passionate about leveraging AI-powered design tools to optimise workflows and exploring emerging trends like Agentic UX to stay at the forefront of the industry. Whether designing for a national-level campaign or refining a core product feature, my goal is always to balance robust logic with an elegant, human-centric execution.